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Retail · HYPERVISUAL Switzerland

Digital Signage for retail, from the pavement to the counter.

Screens that make people look and come in, and count how many stopped. Supplied, installed and maintained in Switzerland and Europe.

Describe your store Walk the store

Stores that stop the street.

Seen from the pavement: the screens at work in the window, before a single spec.

  • Window LEDThe whole window, readable by day
  • Window displayOne screen behind the glass, 21 to 95 inches
  • LED filmThe picture on the glass, the view kept
  • Holographic LEDA picture that floats in the window

Five windows, five stories.

One kind of shop, one screen, and why it works there.

Window LEDFashion

The whole window, readable by day.

  • 3’000 to 5’000 nits behind the glass.
  • Cut to the window, panel by panel.
  • Programmed for the day and for the night.
Window LED
Boutique window under stone arcades: a large LED screen behind the glass shows a boot in the snow, a shopper stops to look
LED filmBeauty

The picture on the glass, shelves in view.

  • 92% of the light passes when it is off.
  • Stuck on the glass, it comes off without damage.
  • 2’000 nits, 4’000 where the sun hits.
LED film
Beauty store window covered by LED film showing a pink peony, the shelves still visible through the glass
HologramPerfumery

A bottle in mid‑air stops the street.

  • LEDs on a fan that spins fast enough to disappear.
  • A 56 cm picture.
  • Rented for a launch, or bought for the shop.
HYPERVSN holograms
Three people stopped at dusk in front of a shop window where a perfume bottle floats in the air, one of them filming it
Holographic LEDWatchmaker

The watch floats in the window.

  • Against a dark interior, the picture seems to float.
  • 92% of the light passes: the shop stays visible.
  • Full window height, no horizontal joint.
Holographic LED
Jewellery shop window at night: a watch seems to float in the air in front of the dark interior
Window displayChocolatier

One screen, readable in full sun.

  • 1’000 to 5’000 nits: an ordinary screen, about 500, fades.
  • From 21 to 95 inches, in portrait or landscape.
  • On a wall mount, on a stand or suspended.
Window display
Chocolatier’s window: a landscape screen hung behind the glass shows pralines, the shop counter lit behind it

How bright is bright enough?

Brightness is measured in nits. Pick the light your screen will face: the chart shows what holds.

3’000+nitsWith the sun on the glass, window LED runs at 3’000 to 5’000 nits: the picture holds.
  • Transparent OLED200 – 600
  • Open frame500 – 1’500
  • Indoor LED wall600 – 1’000
  • LED ceiling1’200
  • Window display1’000 – 5’000
  • LED film2’000 – 4’000
  • Holographic LED2’000 – 3’0004’500 as an option
  • Transparent MicroLED3’000
  • Window LED3’000 – 5’000

From the street to the piece.

One visit, three screens. Keep scrolling.

Fashion store in a shopping centre: a tall LED screen behind the window glass, a couple stopped in front of it
Jewellery boutique with a tall LED screen showing a woman wearing a necklace, display cases around the room
Glass display case in a jewellery boutique, a sapphire and diamond necklace on a black bust
01 · Window LED

The window stops passers-by.

02 · Indoor LED

The wall sets the scene.

03 · Transparent MicroLED

The case shows the piece.

Once they’re in, make them stay.

Inside, the picture follows them: on the walls, in the display cases, at the counter, up to the ceiling.

The right screen for each place.

The window, the entrance, the walls, the display case, the counter. Each has its own light, its own distance and its own job, so each takes its own screen.

  • Smoothie bar window in daylight: a landscape screen hung behind the glass shows fruit smoothies
    The store drawn in 3D, seen from the street, with the window screens lit
    01The window

    Readable in daylight.

    • An ordinary screen gives about 500 nits: behind glass in daylight, it fades.
    • Window display or window LED: 1’000 to 5’000 nits, from one screen to the whole glass.
    • To keep the view in: LED film or holographic LED, 92% of the light passes.
    Window display Window LED LED film Holographic LED
  • Transparent totem in a fashion store: white sneakers on a plinth behind the glass, leaves and water moving around them
    The store drawn in 3D, with the totem and the HoloBox Nova at the entrance lit
    02The entrance

    A greeting at the door.

    • A totem stands on its own: no wall, no furniture needed.
    • Its housing takes your RAL colour, at no extra cost.
    • Nova, a life-size avatar, answers in under a second.
    Totems Transparent totems HoloBox Nova
  • Concept store with a tall LED screen on the wall showing a smiling woman by a lake, two customers stopped in front of it
    The store drawn in 3D, with the LED wall and the shelf screens lit
    03The walls

    One picture, wall to wall.

    • An LED wall is sized to your wall, panel by panel.
    • Fanless panels where silence matters.
    • An open frame screen disappears into the shelving: only the picture shows.
    Indoor LED Open frame LED ceiling
  • Transparent display case between mannequins in a fashion store, a colourful sculpture inside the glass
    The store drawn in 3D, with the two display case screens lit
    04The display case

    The piece stays in view.

    • A transparent screen turns the glass into a picture.
    • In the sun: transparent MicroLED, 3’000 nits, more than 60% of the light passes.
    • Up close, in the shade: transparent OLED, the finest picture.
    Transparent MicroLED Transparent OLED HoloBox
  • Shopper with a basket paying by card at a self-service kiosk in a grocery store
    The store drawn in 3D, with the kiosk and the screen built into the counter lit
    05The counter

    Order and pay on the spot.

    • The customer chooses, pays on the built-in terminal and collects.
    • Two screens back to back serve two customers at once.
    • An LED screen built into the counter shows the offer while they wait.
    Self-service kiosks Indoor LED
  • Optician’s window at dusk filled by an LED screen showing a woman in glasses, a passer-by stopped in front
    The store drawn in 3D, every screen lit and linked to one DATAVSN screen above it
    06Every screen

    Know what your window does.

    • One CMS for every screen, store by store or all at once.
    • Passers-by, stops, time spent looking.
    • Metrics only: no face recognised.
    DATAVSN
Skip the visit

The whole store,
in one walk.

From the pavement to the counter, every screen in its place. Keep scrolling: each one lights up as you reach it.

Scroll to walk in

One store or fifty.

DATAVSN, our own software, runs every screen of every store from one place.

Line drawing: three shop fronts with their screens, linked to one person at a desk who manages them all
Shop window in the evening: two passers-by stopped in front of a portrait LED screen; beside it, cards show the audience metrics: foot traffic, stop rate, dwell time, attention level, age and gender brackets
  1. 01

    Content and scheduling

    Publish to one store or to all of them at once, with programmes for the day and for the night.

  2. 02

    Audience measurement

    Foot traffic, stop rate, dwell time, attention time, age and gender brackets. Metrics only: no face recognised.

  3. 03

    Interactivity

    Touch, sensors and live data when the screen has to respond, not just display.

Screens of any brand, with their own Android or an added box. Our own CMS, hosted in Switzerland, if you want it, and never imposed.

Discover DATAVSN

Rent it for the launch.

For a launch, a pop-up or a season: part of the range is rented, delivered, set up and taken back by our crew.

Running shoe floating as a hologram above a stand in a dark showroom, a man looking at itRental

HYPERVSN holograms

By the unit, fixed to a wall or on a stand.

Holograms
Screen totem in a shopping centre aisle showing a woman in yellow, shoppers walking pastRental

Totem, 75 inches

4K, single-sided, for indoors.

Totems
Visitor using a tilted touch screen on a stand at a trade showRental

Touch kiosks, 32 inches

A catalogue, a search or a map, indoors.

Kiosks
Two LED counters with pictures on every face, on a stand at a trade fairRental

LED furniture

Counter, high table and coffee table, faced with LED.

LED furniture
Exhibition stand with a large LED wall and LED counters, visitors in the aisleRental

Event LED walls

For a launch evening or a stand.

Rentals

Also for rent: the 32-inch HoloBox, subject to availability. Window screens, fixed LED walls and transparent screens are sold.

Real work, real places.

Photos from our sites, from the fitting to the picture.

Installer checking the alignment of LED cabinets with a laser line, on the wall of a shop being fitted out01Shop fit-out
Shop · LED wall

Set to the laser line.

The cabinets go up first, aligned to a laser line, before the LED modules are fitted.

LED wall being fitted between two shelving units in a shop, modules partly in place, a stepladder on the floor02Front access
Shop · LED wall

Serviced from the front.

Against a partition, the panels come out from the front, one by one.

Interactive LED wall and floor lit with red roses in a shop being fitted out, a man touching the wall03Interactive floor
Shop · Interactive LED

A floor that answers.

Panels on a stainless-steel structure, carrying up to 1.5 tonnes per square metre.

LED counter in a hall, an underwater picture running across its front and side, a woman walking past04LED counter
Hall · LED furniture

Faced with LED.

LED on the front and both sides, open at the back.

Four women stopped on the pavement in front of a shop window where a hologram floats05Hologram in a window
Shop window · HYPERVSN

And the street stops.

A hologram in a shop window, seen from the pavement.

Two screen totems on either side of a glass entrance, both showing a knight in armour06Totems at the door
Entrance · Totems

One on each side.

Two totems on their own base, framing the entrance.

One team. Six steps.

  1. Line illustration: in a shopping mall atrium, the future screen is outlined in dashes on the wall above a shop entrance, a technician measures it with a laser meter while the client holds a tablet showing the project01
    SurveyYour window, your walls, your light and your plans: on site if necessary.
  2. Line illustration: the design studio of the integrator, two people at a desk with monitors showing the panel layout of a giant LED wall, printed elevations on the wall, an LED panel, a video processor and an equipment rack02
    DesignWhich screen goes where, sized for the glass.
  3. Line illustration: the reception hall as a work site, a scissor lift in front of the wall, a technician fixing the panel, half the structure already covered, flight case and toolbox on the floor03
    InstallOur own crew, on your dates, outside opening hours when the store needs it.
  4. Line illustration: a showroom in the evening, the display lit on the back wall, a technician on a flight case with a laptop and a colour probe on a tripod04
    CalibrateBrightness and colour set on site, for the glass and the light.
  5. Line illustration: a hotel lobby with a giant screen lit on the back wall, a technician handing the control tablet to the client05
    OperateYour team shown the controls, your first content on the screens.
  6. Line illustration: the hotel lobby, one panel removed from the giant screen and held by a technician06
    CareThe team that installed the screens is the one that looks after them.

What we settle before we start.

  • Sun on the glassBrightness chosen for the window and the hours it gets the sun; transparent OLED stays out of it.
  • Heat behind the glassWindow displays carry a sensor that watches the temperature.
  • Power and networkA dedicated supply and a network point where each screen goes, drawn before the fit-out.
  • Housing colourTotems and kiosks in the RAL colour of your choice.
  • A screen on the façadeUsually a permit from the commune: the offer is built on the screen you are allowed to install.
  • Content and publishingWho makes it, in which formats, and who publishes it, at head office and in each store.

Your questions.
Answered straight.

Anything specific to your store is settled when we see it.

Which screen for a window that gets the sun?

One made for it. An ordinary screen gives about 500 nits, not enough behind sunlit glass. A window display gives 1’000 to 5’000 nits; window LED, 3’000 to 5’000. Transparent OLED stays out of the sun.

Do customers still see the piece behind a transparent screen?

Yes. Transparent OLED lets 43% of the light through and transparent MicroLED more than 60%: the picture plays on the glass, the object stays in view. OLED is finer up close; MicroLED stays readable in the sun.

Can we run twenty stores from one place?

Yes, with DATAVSN, our own CMS hosted in Switzerland: content is published and scheduled remotely, store by store or all at once. It stays optional: the screens also play your own sources.

What do we learn about customers, without facial recognition?

Numbers, never people: how many pass, how many stop and for how long, and estimated age and gender brackets. The image is processed on the player and never leaves it. No face is recognised.

Can we rent for a launch or a pop-up?

Yes, for part of the range: HYPERVSN holograms by the unit, a 32-inch HoloBox subject to availability, a 75-inch totem and 32-inch kiosks, LED furniture and event LED walls. Window screens and fixed walls are sold.

Can a screen be built into our furniture?

Yes. Open frame displays come without a housing, from 24 to 55 inches. Your joiner builds the furniture; we supply the screen with its exact dimensions and the clearance it needs behind it.

Does a screen on the façade need a permit?

For a fixed screen on a façade, usually yes: the rules depend on the commune and the canton, and some limit brightness at night. Check with your commune before the project.

Digital Signage for retail in Switzerland and Europe

Let’s talk about your store

Tell us about the store. We come back with a written proposal: which screen goes where, and what it will do.

  1. Where the screens go. The window, the walls, the display cases, the checkout.
  2. What they are for. Attract, show, inform, sell, measure.
  3. How many stores, and the date that matters: an opening, a season, a launch.
Describe your store Walk the store
LED wall filling the window of a perfumery at dusk, a passer-by walking past on the wet pavement
An LED wall filling the window of a perfumery, readable from the pavement at dusk.